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CORAZON FRINGE ARM WARMERS

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CORAZON FRINGE ARM WARMERS

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CHINGONA CHAPS

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CHINGONA CHAPS

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URBAN VQRA

OUR STORY

We are a brand that is rooted in love and culture. Founded by Aleja Jimenez, @urbanvqra, inspired by her own upbringing as the daughter of migrant parents from Zacatecas and Jalisco, Mexico.

BEHIND THE FASHION

The Rise of Western Trap: A Fusion of Urban and Cowboy Culture
Western Trap represents a fascinating evolution in the world of music and fashion, blending the storied history of cowboy culture with the contemporary beats of trap music. From its origins in subcultures like the Compton Cowboys to its popularization by artists like Bad Bunny, Western Trap is a testament to the power of creative fusion and the boundless possibilities that arise when diverse influences converge. As this genre continues to gain momentum, we can expect to see more artists embracing the Western Trap aesthetic, further shaping the future of music and style. 
#Quebradita Core: The Resurgence of The 90s Quebradita Scene
Beyond the boundaries of traditional regional Mexican music, artists like Karol G and Becky G have embraced the Quebradita spirit, contributing to a cultural exchange that transcends borders. They join the ranks of iconic figures like Ana Bárbara, Pilar Montenegro, and the Tex- Mex ICON herself Selena Quintanilla, who not only mesmerize with their music but also set fashion trends. The fusion of their styles adds another layer to the rich tapestry of Quebradita culture, creating a global movement where music and fashion harmonize.
Amor Propio is Sexy AF: Fashion as a Form of Self- Love
In our latest campaign, Morena Mia has partnered with two new Latina-owned brands, URBAN VQRA x Señora Calzones to create an elevated lingerie and accessories collection that merges the erotic sex appeal of self love and the exquisite elements of Mexican ranchera cultura. Amor Propio is arriving before Valentine’s Day, the collection is a reminder to us all to focus on romancing ourselves beyond one day. It’s fueled with self discovery, unapologetic sultry energy and it embodies the sexiness of SELF-LOVE. Why look for amor outside of our own temple when amor propio lives within?